The Medicis, and the First Drive Through/Walk Through/Pick Up Window

There was a good reason that the Medicis ruled Florence and Tuscany for centuries. Besides funding guys named Leonardo and Galileo, they performed many public services. One of the Medici popes even hired an artist to paint his ceiling, though the ceiling happened to be in the Sistine Chapel, and the dude’s name was Michelangelo.

The most interesting invention of the Medici family these days was the take out window, aka wine window. Leave it to the great journalists of Agence France-Presse (French Press Agency) to catalog these gems (for a picture of one, go to the reprint of the article by the website Raw Story).

This is how it happened: the Medicis returned to power in Florence in 1532, and wanted to promote both agriculture, and give the average wine drinker a price break. It was a PR miracle, as both farmers and drinkers were thrilled with the setup. The solution was genius in its simplicity.

First, there needed to be strict regulation. The Medicis only allowed wine windows in palaces, and the selling had to be direct from winery to customer–no middleman. A drinker could only buy 1.5 liters at a time, though apparently there was no limit to the number of windows someone could visit. This rule also assured that there could not be the creation of a monopoly.

Then 1634 rolls around, and everyone’s favorite plague, the Bubonic, hits Florence and Tuscany. Even then, before the germ theory of disease transmission, one local writer noted that the use of wine windows protected people from contracting the disease, in that there was a thick stone wall and a heavy wooden door between buyer and seller. In current terms, there was enforced social distancing.

Fast forward to the present, and everyone’s second favorite plague, Covid-19. Suddenly long unused wine windows are back in operation, except this time there is an entire menu. Various bars are selling wine, as well as mixed drinks, coffee, gelato, and sandwiches, through the windows. The association called Le Bouchette del Vino has an excellent website with a tour of the wine windows of Florence (some saucy French person translated that as “wine holes”). AFP reports that there are officially 149 wine windows in central Florence, and a grand total of 267 known wine windows in the entire province of Tuscany.

So grab some Chianti or even some Morellino di Scansano, and take a virtual tour of the wine holes on https://buchettedelvino.org/home%20eng/home.html. It beats riding on a plane for eight hours with some already addled anti-masker.

Ciao!

Author: southernfusionfood

Writer, Woodworker, and Happy Eater

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